W I went pop

Well, this time last week, me and Erin were representing the Crafty Muthas at a lovely pop-up event in Coventry, put on by the Earsldon W I and Theatre Absolute.

The venue was ace, if a little chilly, but then who knew April and May would be so blooming cold? The fabulous people from Theatre Absolute operate the world’s only shop front theatre from this space usually, but crammed full of handmade loveliness and W I cakes, it made a great little alternative to the usual chain fodder to be found on high streets across the country. Atmosphere was lovely, sales lively and we had some really good discussions with some very interesting customers. Also bought a few little treats for ourselves. Turns out we have a weakness for mustard!

Pop-up shops are a great way to showcase local handmade talent and bring new customers to the high street. Does my own high street need one? Well, there are certainly a number of empty units in Bearwood. And lots of talented artisans. A shop that ‘popped-up’ regularly, with a rotating, curated collection from community based makers would be my preferred option. You never know.